Reviews are important to any business. The vast majority of consumers (93%) say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success. Imagine going to Amazon to purchase something, and not seeing any of the reviews. It’d be a lot tougher to […]

IF you run a website or post on social media, you know that alt text is a very common feature these days. There are plenty of people who can benefit from alt text, including the blind, visually impaired, or who are on a bad internet connection. Those sites what use alt text can help describe […]

Do you want to diversify your online advertising while leveraging Google\’s ecosystem in order to reach more people? Find out how to get started with Google Performance Max ads solution with Social Media Examiner\’s video! Why Use Google Ads What Is Google Performance Max? Preparing To Use Google Performance Max Google Performance Max Conversion Tracking […]

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray […]

Are you curious to see where Google Ads is going in the next year? Check out this White Shark Media video, where they share the newest updates and how you can leverage new features and updates to your advantage to create a brand new digital marketing approach for the coming year.

SEO requirements always seem to change, and it can be difficult to keep up with all the latest developments. But if you want your HVAC Google rankings to go straight to the top of the search results, you have to be in the know. If you tap into the current ranking factors, then you will […]