In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather than thin […]

Google Search Console has released two brand new features that are meant to improve how efficient data gets analyzed in reports. The two updates includes: Regex Filters Revamped Comparison Mode What exactly do these two features do? Check out Search Engine Journal\’s post to learn about the details! Read More Here.

Are you in the HVAC industry with a strong marketing strategy? There are all kinds of different styles of marketing that you\’ll be able to pull off, but have you tried video yet? If you haven\’t, using video for marketing and advertising might help out your brand really grow. Video marketing has been a big […]

If you want to improve your business’ Google presence, you’re in luck! The team over at The Website Fixer has given us 8 Google Maps stats that highlight its importance. These stats have been placed in the following infographic. Check out the infographic for more detail.

Google is a fan of change, and they seem to be changing things up with the local packs in the search results. For a while now, some queries would bring up a three-pack at the top of their results, but it seems that Google is trying their hand at a two-pack. Right now, it appears […]

Google has really evolved since the early days when it first launched in 1998. The search engine has become this juggernaut that has managed to help users find exactly what they are looking for. But what if you accidently misspell a query? On one hand, you\’d think that Google wouldn\’t know what you\’re talking about, […]