Every brick and mortar business is just as worthy of business as a fully online one. This is why it’s just as important to improve the local SEO for a local business as it is for any online business. Tune in to this video as we explain the benefits of having a robust Local SEO …

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What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to …

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Is your HVAC business looking to market your services to a local audience? To get your business in front of as many people as possible, you can utilize both Facebook Events and Google My Business Event Posts to get as much exposure as possible. With Google My Business Events, you are able to promote your …

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A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn’t have authority, then you’ll have to be close, or even standing right next to your business location to appear on Google Maps. As …

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According to Google My Business’s updated help documentation, short names are being phased out and will no longer be available to GMB users. The original purpose of short names was to help businesses make their GMB profiles more accessible to potential customers or clients. What is Google My Business Short Names? A short name is a …

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With owning a business these days, it’s important to make sure you use all the tools you can to make sure your business gets seen. One way to do this is to use Google Maps. Back in March, Google stated that local business websites get more than 2 BILLION visits EACH MONTH. That’s a lot …

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