What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to …

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Is your HVAC business looking to market your services to a local audience? To get your business in front of as many people as possible, you can utilize both Facebook Events and Google My Business Event Posts to get as much exposure as possible. With Google My Business Events, you are able to promote your …

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A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn’t have authority, then you’ll have to be close, or even standing right next to your business location to appear on Google Maps. As …

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According to Google My Business’s updated help documentation, short names are being phased out and will no longer be available to GMB users. The original purpose of short names was to help businesses make their GMB profiles more accessible to potential customers or clients. What is Google My Business Short Names? A short name is a …

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With owning a business these days, it’s important to make sure you use all the tools you can to make sure your business gets seen. One way to do this is to use Google Maps. Back in March, Google stated that local business websites get more than 2 BILLION visits EACH MONTH. That’s a lot …

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Google My Business Listings are important because they can get you ahead of your competitors if you know what you’re doing. If you are able to optimize your GMB listing, it will let your business show up at the top of the search results. That is just a single reason why you want to begin …

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In the Google My Business world, keyword stuffing is something of a talking point. It’s been around for a while, and probably won’t be going anywhere for a while. But what is keyword stuffing? According to Google, keyword stuffing is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s …

What’s The Real Impact Of Keyword Stuffing In Google My Business? Read More »

It’s now easier to mange your HVAC reviews in a new location in Google My Business. With this new feature, you can check on the status of previous takedown requests in addition to allowing you to report issues with reviews and issues takedown requests for some reviews. The only downside is that, if you have …

A New Features Allows You To Manage Your Reviews In Google My Business Read More »

Ever since the pandemic started March of 2020, businesses have done their best in order to evolve and adapt. Ever since then, new routines and processes have changed in order to keep their head above water as we attempt to survive the new rules of the world. Google is one of those businesses trying to …

What Are Some Google My Business Updates You Might Have Missed? Read More »

Ever since 2016, Google My Business (GMB) let potential customers to message businesses through their listings, but that was it. You could only chat with customers through the GMB app. But now, GMB has begun letting businesses chat with customers directly from the desktop as well. If businesses wanted to respond to customer inquires, they …

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