What’s wrong with some misinformation once in a while? It didn’t do anything wrong. It didn’t hurt anybody, right? In this Moz video, Joy Hawkins discusses the topic of misinformation in the world of local SEO. Misinformation, when it comes to Google My Business, can really do a lot more harm than good. Follow real …

Google My Business: Battling Bad Info And Safeguarding Your Search Strategy Read More »

Every brick and mortar business is just as worthy of business as a fully online one. This is why it’s just as important to improve the local SEO for a local business as it is for any online business. Tune in to this video as we explain the benefits of having a robust Local SEO …

A Guide To Help Improve Local SEO With Google My Business Read More »

What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to …

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Is your HVAC business looking to market your services to a local audience? To get your business in front of as many people as possible, you can utilize both Facebook Events and Google My Business Event Posts to get as much exposure as possible. With Google My Business Events, you are able to promote your …

How to Use GMB Posts And Facebook Events for Local Marketing Read More »

A really common reason why your HVAC business might not be showing up on Google Maps and GMB is because it might lack location authority. If your location listing on GMB doesn’t have authority, then you’ll have to be close, or even standing right next to your business location to appear on Google Maps. As …

How To Get Listed On Google Maps and Google My Business Read More »

According to Google My Business’s updated help documentation, short names are being phased out and will no longer be available to GMB users. The original purpose of short names was to help businesses make their GMB profiles more accessible to potential customers or clients. What is Google My Business Short Names? A short name is a …

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