Google Ads Unveils Two New Campaign Types: Video Views and Demand Generation

Introducing Google Ads, the renowned platform that revolutionizes businesses\’ engagement with their target audiences by introducing two groundbreaking campaign types: video views and demand generation. These innovative campaigns prioritize video content and ensure maximum visibility across Google-owned and operated properties.

Announced at Google Marketing Live 2023 on May 23rd, let\’s delve into the details of these game-changing campaign types:

Video View Campaigns:
Video view campaigns are specifically crafted to amplify views and enhance the visibility of your video content. According to a recent study conducted by Google, advertisers utilizing Video View Campaigns witnessed an impressive average increase of 40% in views compared to in-stream skippable CPV campaigns.

Formats included in Video view campaigns comprise:

  • Skippable in-stream ads
  • Infeed ads
  • Shorts ads

The beta for Video view campaigns will be available for you to explore next month.

Demand Generation Campaigns:
Demand generation campaigns lets users harness the power of AI in order to engage consumers and drive desired actions. With a wide range of placements across platforms such as YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail, you can effectively connect with your target audience and inspire them to take action.

As part of the capabilities offered within Demand Generation Campaigns, advertisers can create Lookalike segments based on \”seed lists.\” These seed lists can consist of a combination of first-party data and YouTube users, enabling advertisers to leverage the power of similarity to expand their reach and engage with a broader audience.

The segments can be categorized as follows:

  • Narrow (2.5% reach)
  • Balanced (5% reach)
  • Broad (10% reach)

With these brand new campaign types, Google Ads allows businesses to optimize their video content visibility and utilize AI-driven strategies to captivate their target audience, drive engagement, and achieve remarkable results.

Source – Search Engine Land

Scott Davenport

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