We know that marketing is a thing that constantly changes. But one of the things that will likely always stay around as a part of a good marketing strategy is the blog. Blogs are one way for organizations to reach current or potential customers, regardless of the business type, industry or size of the business. […]

Repurposing content is a strategy that not every marketer is taking advantage of, and in reality, they should. The idea of recycling content you’ve already created is great, because you can use that to reach a wider audience, or keep it fresh in their minds. Creating new content is obviously great, but that tactic ends […]

I\’m sure that many of us have experienced things that were out of context. It doesn\’t matter if it was something a friend said, or a video clip of somebody saying something that doesn\’t make sense. Things like this seem different when you aren\’t completely in the loop. You just don\’t know what\’s going on […]

As more people shift over from traditional advertising (tv, radio and newspaper) and into the digital sphere, your online content will become more and more valuable. One of the best tools you can have at your brand\’s disposal is content writing, and if your content isn\’t great, you\’re likely turning away from a number of […]

It’s important for your business to keep people coming back to your website, right? Of course it is! One of the ways you can do that is to create new content to keep them coming back. But, at the same time, you should give them more reasons to come back without having to do that. […]

These days, social media is a pretty big part of marketing. If it wasn\’t for social media, we\’d still be taking out ads on television, the radio and the newspaper. But one of things that we think of when we think of businesses posting content, we think of B2C content. It\’s time to forget that […]