Archive

Audience

Optimized Targeting Expand Your Audience To The Ones With The Best Chance Of Converting

For some Google Ads accounts, a brand new “Signal” has started popping up, which can be found under the Demographics tab and is focused on optimizing targeting. This new feature is now rolling out to Google Ads managers now. Ginny Marvin, the Google Ads Liaison, recently tweeted that optimizing targeting “uses audience & demo inputs …

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The Importance of Understanding Your Audience

In this Search Engine Journal video, Chris Brogan, Brian Clark, and Loren Baker talk about the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your HVAC audience and their wants …

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