Do you remember how back in the day, when you wanted to market something, you would rely mostly on keywords to help drive the success of your PPC marketing efforts? Unfortunately, it’s not quite that easy anymore. There are so many different ways to market these days, and it can be overwhelming.
One of the tools we use is the use of audience targeting in Google Ads, which is where you create user profiles about the relevant target group, combine them with interactive advertising media.
Using audience targeting isn’t an option any more for your campaigns, it’s practically a necessity.
Over on Search Engine Journal, Ben Wood shows us four advanced audience targeting tactics we should to help refine our PPC targeting, which we can use to maximize return on ad spend.
Check out the full post here!