In today’s online landscape, having clear visibility into your website analytics is crucial for any B2B business looking to generate leads online. For HVAC companies targeting other businesses, understanding how site visitors are interacting with your sales materials and content is key to honing your marketing strategy. However, relying solely on the popular Google Analytics […]

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go […]

Being able to understand your competition can be very advantageous for your business. Knowing who your competitors are and what they offer can help make the products and services and marketing efforts standout eve more. By having a greater understanding of your competitors, you can respond better to rival marketing campaigns with your own initiatives […]

You rely on your Facebook ads to build an audience for business, attract customers, and drive relevant traffic back to your site. If you don’t use analytics, you won’t be able to see the real impact of your ads. Are you not sure what to do when checking your Facebook ads performance though? LYFE Marketing […]

In about three months from now, on June 30, Facebook Analytics will be shutting down meaning that people who rely on it will need to find a way to not only find another solution for their analytics for Facebook, they will have a short time to do it. This is somewhat odd as other platforms […]