Ad networks are an important element of the mobile advertising ecosystem. They act as a technical and commercial intermediary between advertisers and publishers. According to Adjust.com, ad networks “aggregate ad inventories from supply sources and match them with demand sources looking for ad slots. The supply sources in a mobile ad network typically constitute apps from […]

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started. Here are some of the terms you’ll learn in the video: Ad Extensions Ad […]