Archive

A/B Split Tests

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Winning the B2B HVAC Lead Generation Battle with A/B Testing

The B2B HVAC industry is a fiercely competitive arena, where companies relentlessly vie for the attention of potential clients. In this landscape, landing pages have emerged as a critical component of lead generation strategies, serving as the gateway to a successful sales pipeline. However, merely having a landing page is no longer sufficient – optimization […]
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A/B Testing Mistakes in B2B HVAC PPC & How to Fix Them

In the B2B HVAC industry, as well as many other industries for that matter, marketers rely heavily on digital marketing and pay-per-click (PPC) campaigns to generate quality leads. With large budgets devoted to platforms like Google and Facebook Ads, it’s critical for HVAC marketers to optimize their ad copy and landing pages for the best […]
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Lessons Learned From SEO Tests That Didn’t “Win”

When we read about SEO testing, we typically hear all about the success stories that come from them. We get articles, blog posts and YouTube videos about the lessons we can take from them, but is that all we can do? What about the SEO tests that didn’t succeed? Are there any lessons to be taken from […]
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How to Set up Profitable A/B Tests To Succeed In PPC

A/B testing, which is also known as split testing, is a marketing experiment where two versions of a campaign or piece of content are tested on your audience to discover which of them performs better. Basically, A is shown to one group of people, while B is shown to another group of people. Split testing […]
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How To Do Facebook Ad Testing & Master A/B Split Tests

Is A/B testing for your HVAC Facebook Ads important? Measuring the effectiveness of multiple ads through testing offers several benefits. It gives you data to back up your decisions.  It provides ideas for further improvement.  It allows you to understand and segment different audiences.  It helps your organization iterate quickly. Facebook ad testing can help […]
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