When we read about SEO testing, we typically hear all about the success stories that come from them. We get articles, blog posts and YouTube videos about the lessons we can take from them, but is that all we can do? What about the SEO tests that didn’t succeed? Are there any lessons to be taken from them? Of course there are!
In this episode of Whiteboard Friday, Will talks about these type of tests, and how we can glean valuable insights from them!