How to Set up Profitable A/B Tests To Succeed In PPC

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A/B testing, which is also known as split testing, is a marketing experiment where two versions of a campaign or piece of content are tested on your audience to discover which of them performs better. Basically, A is shown to one group of people, while B is shown to another group of people.

Split testing helps to avoid any unnecessary risks by allowing your to target your resources for maximum effect ad efficiency.

Over at Search Engine Journal, a user asked, “How do you set up a split test? Do you recommend only testing one variable (ie. creative or copy or where the ads are placed)? Anything else you think could be help to go from 0>1 would be awesome!”

In SEJ’s post, they describe what split tests are, give tips for structuring them, and how to evaluate and act upon them.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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