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If you clicked on this post, it’s likely that it’s because you know how important video content marketing is. No longer can you get by using just written content and images. In the United States, digital video marketing is a $135 billion ...

The word content can have a number of different meanings, as it can include everything from social media to video and website content to blogs. Content plays a very important role in any marketing campaign and can help you design ...

When it comes to ranking on Google, you have a lot to contend with. You have to worry about the quality of your products and services that you provide your customers and clients, as well as the website that you ...

Can you believe that YouTube is 17 years old? Since it’s launch in 2005, YouTube has become the biggest video-sharing platform, and the second largest social media platform in the world, boasting over 2.6 billion users. It’s estimated that the ...

Backlinks are one of the most important elements of any successful SEO strategy. Despite the fact that Google makes hundreds if not thousands of changes to its algorithm, backlinks still remain a ranking signal. Google still remains one of the three ...

Did you know that there are over 3 million businesses who are actively advertising on just Facebook alone? That’s quite a number if you’re a business trying to compete for visibility in social. These numbers show how important Facebook marketing ...

It’s crazy to see how social platforms these days becoming more and more creative, aligning with entertainment, influencer marketing has become an increasingly important tactic for brands to tap into. As Social Media Today said, influencer marketing doesn’t always seem ...

Reviews are important to any business. The vast majority of consumers (93%) say online reviews impact their purchasing decisions. So it’s not an understatement to say that online reviews can make or break your company’s success. Imagine going to Amazon to ...

We live in a time where if you need a new small business tool, a simple Google search will allow you to find and instantly download whatever you need. But that ease of access makes software downloads a major target ...

There are plenty of things business owners have to think about, and one of those things is the potential of failure. There are a number of things to worry about, including cash flow problems to lack of demand and many ...

If you haven’t built a LinkedIn Page for you business yet, you’re missing out on all the new connections, followers, employees and customers/clients. Among the advantages of using LinkedIn for business, a company page gives your business the opportunity to ...

We’ve seen a lot of news and posts about Google Analytics 4 (GA4) since it was first introduced. But, as Search Engine Journal says, one of things that seems to be overlooked are the expectations you should be looking at ...

Do you struggle with Facebook marketing trends? If so, then this LYFE Marketing video will help you find out the top organic Facebook marketing trends that bring on better metrics at a low cost! Here are the top organic Facebook ...

All of us worry about our SEO. Is it doing well enough? One of the things we worry about is our return on investment (ROI) of our SEO strategy. If that’s the case, you are probably wanting to discover the ...

IF you run a website or post on social media, you know that alt text is a very common feature these days. There are plenty of people who can benefit from alt text, including the blind, visually impaired, or who ...