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Reputation Acquires Nuvi To Enhance Social Listening

The reputation experience management platform, Reputation, has recently acquired the social experience management platform, Nuvi in order to enhance their social listening capabilities. Reputation’s purpose is to aggregate and analyze solicited and unsolicited customer feedback in order to keep the ...
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Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Are you in the HVAC industry with a strong marketing strategy? There are all kinds of different styles of marketing that you\'ll be able to pull off, but have you tried video yet? If you haven\'t, using video for marketing ...
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50 Questions To Get Answered In Order To Evaluate The Quality Of Your Website

Depending on how a website is created, kept up and maintained, the quality of it can vary. Sometimes it can be a good site, sometimes, not so much. When you have a site that is the centerpiece of your brand ...
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How Are SMBs Tackling Social Media Marketing? (Infographic)

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn ...
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What Are Some Google Maps Stats Every Business Owner & Marketer Should Know In 2021? (Infographic)

If you want to improve your business’ Google presence, you’re in luck! The team over at The Website Fixer has given us 8 Google Maps stats that highlight its importance. These stats have been placed in the following infographic. Check out the infographic for ...
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What Are Some Great PayPal Alternatives For Your Business?

Having a variety of payment methods are great for any business. It gives everybody greater options in case a consumer or client doesn’t have that one popular payment app. The app the helped to revolutionize the ecommerce scene and helped ...
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Instagram Shares Tips on Effective Influencer Marketing

Influencer marketing can be a powerful thing, especially if you can create a fruitful partnership with social media influencers. These kinds of partnerships can really help boos the success of your campaign, especially on the platforms that really focus on ...
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Most Agency Professionals Don’t Believe Their Company Is Evolving

Changing with the times is inevitable, and this applies to all business sites who wish to keep with the times and with clients and consumers. Recently, a study by market research firm Bastion db5 came out that had over 1,300 ...
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How to Use Hreflang for a Multilingual Website

It seems that when it comes to hreflang implementation, (according to SEMrush in 2017) 75% of websites that integrate it have been having implementation errors. More recently, Dan Taylor did a study of almost 2000 Salesforce Commerce Cloud websites and found that 63% of them ...
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Things Steven van Vessum Learned While Running SEO at a Digital Marketing Agency

Back before getting into and running his own company, Steven van Vessum was lading an SEO team at a digital marketing agency that catered to SMB clients. When you first start your own company, it\'s normal that you\'d make a ...
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How to Get Backlinks in 2021

Britney Mueller is here to talk about link building on Whiteboard Friday! In part one, she talks about modern link building. In part two, she walks us through tips and tricks for link prospecting. Finally, in part three, Britney takes ...
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Google: Local Two-Pack Instead Of Three?

Google is a fan of change, and they seem to be changing things up with the local packs in the search results. For a while now, some queries would bring up a three-pack at the top of their results, but ...
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LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

Leadership is important. With excellent leadership, a business can truly succeed. This though has merit, as 66% of professionals said they would probably recommend a brand if they followed a company executive on social media. This is why, if you\'re ...
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Facebook Analytics Will Shut Down On June 30

In about three months from now, on June 30, Facebook Analytics will be shutting down meaning that people who rely on it will need to find a way to not only find another solution for their analytics for Facebook, they ...
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B2B Digital Transformation By The Numbers

Times are always changing, and so are all kinds of businesses, and HVAC is no exception. According to a new study by ecommerce platform Sana Commerce, 94% of the people surveyed agreed that most manufacturers are going to be shifting their ...
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