In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail.
Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without the help of a communicator.” According to her keynote during MarTech, it seems that the data world is missing effective communication.
For Duarte your data has to mean something. This means that meaningful communication is achieved by these strategies:
- Visualize data for your audience
- Structure insights as a story
- Choose the best action
- Attach data to something relatable
- Humanize the data
To find out more, read more here.