How Do You Tell Stories With Data?

analysis, analytics, business

In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail.

Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without the help of a communicator.” According to her keynote during MarTech, it seems that the data world is missing effective communication.

For Duarte your data has to mean something. This means that meaningful communication is achieved by these strategies:

  1. Visualize data for your audience
  2. Structure insights as a story
  3. Choose the best action
  4. Attach data to something relatable
  5. Humanize the data

To find out more, read more here.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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