Do you want to scale your presence on Twitter and attract more followers to your Twitter profile? Twitter is one of the best platforms you can use to grow your business brand. Although there are a number of ways you can leverage Twitter to grow your brand, one of the easiest ways to do that […]

We’re finally at the tail end of 2022, and we aren’t fortunate enough to see any new Whiteboard Fridays to help us on our marketing journey to success. Although we know they will be back next year, Moz gave us a top ten list of this year’s best Whiteboard Friday videos, which can be found […]

Back In November, during a live session at Brighton SEO, John Mueller of Google predicted something interesting about the future of backlinks. John was joined by Lizzi Sassman, another Googler, and guest Myriam Jessier. Together, the hosts answer a question about how Google penalizes backlinks, which asks: “As an SEO, we are interested in backlinks. […]

How do you calculate the impact of Facebook ads in driving the growth of business? How do figure out if you\’re ad spend has been towards a successful and positive ROI, or if the money you\’ve spend thus far has just been wasted? If you want to succeed in any advertisement campaign (not just with […]

With effective marketing strategies, you can attract and engage with the right person with the right message at the right time. This is true especially when marketing to people of different generations. This is called generational marketing. It’s hard to acquire customers, especially when you’re trying to market a product or service to a number […]

In any business, it’s important to know what your ideal client is. If you don’t have a clear vision on who your ideal client is, your business will likely not succeed. There are businesses out there that can run for years without know who their ideal client is, and when they finally do figure out […]