On this Search Engine Journal video, funnels are the topic! They talk about the sale funnel, breaking it down, as well as the differences with the marketing funnel. After that, they talk about the complexities of marketing to each stage, and then break down best practices and how we can succeed with the full-funnel.

Last week, Yelp released a brand new trust and safety site. When scrolling through the site, here is what you’ll find that informs people about: Its recommendation software Consumer alerts Content moderation practices Information about the attributes that appear on business profiles The first ever Trust and Safety Report was also released, which shows a summary of the […]

After struggling through the events of 2020, it’s time for us to look ahead to the future. More specifically, 2021. What is your HVAC plan of attack for your social media for the next year? Folks at Tech.co share stats that we are going to have to know about each of the social networks found in the […]

I think it’s pretty obvious at this point, but when we post content on the different social media platforms, we want it to get a lot of eyes on it. We want it to get popular, we want it to go viral. But there’s more to it than just going viral…social media can become something […]

We\’ve been given a first look at a brand new feature for Twitter called the Super Follow. This allows users to pay a monthly fee, and in return, users will gain access to Twitter premium content. During the Analyst Day event, Twitter showed off new features that seemed familiar to Facebook Groups. Twitter even ended […]

Out of all the things that are considered a Google ranking factor, Google Posts are not one of them. Even then, they can be a great resource for increasing local business conversions. In this episode of Whiteboard Friday, Greg Gifford shows us how to put our best post out there.