By definition, marketing productivity is the measuring of a business\’s ability to take the resources it has and change it into real results for that business. With excellent marketing productivity, you\’ll be able to take your projects and complete them fast, which will help you land more clients, and deliver the results your clients want. […]

If you want your business to grow and thrive, you have to set aside both time and money you can spend on marketing. If you\’re an enterprise business, this isn\’t really much of an issue. You\’ll have plenty of resources to spend. But what if you have a small HVAC business that doesn\’t really have […]

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your conversion. It gives you a better understand of how your ads perform and can help […]

With paid search marketing, businesses are able to advertise within the sponsored listings of a search or partner site by spending money every time somebody clicks on an ad. This kind of marketing can be a very important tactic for small businesses since it gives them the ability to drive more traffic to your site […]

Social media is a great way to bring in more traffic than just simply relying on organic and paid traffic. It also allows for a continued connection with your audience, as it is a major source of generation leads and potential traffic. More people use social media then other forms of traditional media, meaning more […]

When searching for that recipe, or that new book or movie (or even an HVAC business, right?) on your chosen search engine, you will probably come across a number of ads as you search for the perfect site for your needs. These ads are an important aspect of business marketing, as they are a way […]