An SEO Checklist On How to Make the Right Landing Page Rank

There are several benefits to great landing pages. Three reasons why landing are beneficial to your marketing efforts:

1. Landing pages deliver more conversions and more leads. 
2. You can develop targeted content for specific audiences. 
3. Landing pages provide your team with actionable data. 

According to the Marketing Sherpa, “68% of B2B businesses use landing pages to generate leads for future conversion.”

But if your landing page copy is less than great, then several negative things could come of it – it can impact conversions, CTR, bounce rate, conversions and revenue, which can affect the success of any campaign.

Aleh Barysevich has a column on Search Engine Journal where he gives us a checklist of emergency actions that can help get things back to the way they are supposed to be.

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