Evergreen PPC campaigns can be an important asset for any business and their digital marketing efforts. If these campaigns can be optimized on the regular to represent the current needs and goals of the customers and the business, then you’re well on your way to good things. An evergreen PPC campaign is a type of […]

So you’re considering advertising online, but you aren’t sure which platform is better – Facebook or Instagram? In this White Shark Media video, they explore the advantages of both platforms and why using both can do wonders for your business. Also, they share tips for maximizing your advertising efforts at the end of the video!

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By controlling the consumer experience on your website, you are able to control how they see and interact with your brand. One of the biggest ways to control the brand experience for SEOS is the SERP. The only issue is that the traditional ways we measure brand reach on the SERP doesn’t always hit its […]

For a while now, there was news that Bing Chat answers were coming to Bing Search results, thanks to Mikhail Parakhin, who leads up Bing Search and Bing Chat, and now, it seems that Microsoft Bing has finally added the feature to the Bing SERPs. Barry Schwartz shared a screenshot over on his blog post on Search Engine Land. […]

Have you ever really wondered what the the difference between Facebook page likes and Facebook page followers are? Which one of them really matters for your brand? In this LYFE Marketing video, they answer that exact question! This video covers: