4 Strategies You Can Use To Optimize Stale Evergreen PPC Campaigns For Google Ads

Evergreen PPC campaigns can be an important asset for any business and their digital marketing efforts. If these campaigns can be optimized on the regular to represent the current needs and goals of the customers and the business, then you’re well on your way to good things.

An evergreen PPC campaign is a type of campaign that can be live at all times of the year, and can still bring people in, transforming leads into conversion. Basically, in the world of SEO, evergreen is something that is always relevant. Once you’ve set them up, there’s little maintenance you have to concern yourself with.

Despite the fact that you don’t have to worry about updating your evergreen PPC campaigns, there are still times things can get a bit stale. You want to make sure things are optimized and running well year round.

Jonathan Befort as written an article for Search Engine Journal where he gives us 4 strategies that can prove useful in refreshing your evergreen Google Ads camapgins.

These strategies includes:

  1. Shock the algorithm
  2. Use mart Bidding strategies
  3. Implement offline conversion tracking
  4. Mine your own data

To learn more about each of these strategies, check out Jonathon’s post on SEJ for the full details.

Scott Davenport

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