By controlling the consumer experience on your website, you are able to control how they see and interact with your brand. One of the biggest ways to control the brand experience for SEOS is the SERP. The only issue is that the traditional ways we measure brand reach on the SERP doesn’t always hit its mark.
How can we do better and not fall short? Dominic takes us through an example of how we fall short, and how we can improve.
