It’s well known that content is a great way to build a brand for your business, and reaching your target audience. But one of the forms of content marketing that has grown in significance is video marketing. According to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. […]

Do you have an HVAC ecommerce website or page on your HVAC site where you are selling products online for other companies? Do you want to want to explore more opportunities for your ecommerce business? What will you be missing by not tracking your online performance? Find out in this White Shark Media video will […]

Petra has had experience when it comes to talking with C-level decision makers about the business problems they’re having and turning it around into solutions. In this episode of Whiteboard Friday, Petra discusses the main considerations you need to focus on when explaining the value of your work:

No matter if your a business owner or a working professional, there are questions that you need to ask yourself: This all comes down to one thing – marketing. Marketing makes the customers aware of your products or services, engages them, and helps them make the buying decision. With a marketing plan, helps create and […]

We know SEO takes a lot of work. It isn’t always fun and exciting, and it’d be great if there was a way to complete your SEO tasks with the snap of your fingers, but that probably won’t happen, unless a genie appears and grants our wishes. But luckily, there are Google Chroma extensions for […]

What is Performance Max? Performance Max is a goal-based campaign type that gives advertisers access to all of their Google Ad inventory from a single campaign, and is meant to complement keyword-based Search campaigns. In this video, Logan Schiff, Director of Paid Media, joins John Lincoln to bring you an inside look at Performance Max […]