What is Performance Max?
Performance Max is a goal-based campaign type that gives advertisers access to all of their Google Ad inventory from a single campaign, and is meant to complement keyword-based Search campaigns.
In this video, Logan Schiff, Director of Paid Media, joins John Lincoln to bring you an inside look at Performance Max Campaigns. You’ll hear the experts break down what Performance Max Campaigns are, why they’re important, and why Google rolled them out.
Take an in-depth look and discover…
- How to Set Up Performance Max Campaigns
- How Long Should You Run Performance Max Campaigns?
- Do Performance Max Campaigns work for Ecommerce?
- Do Performance Max Campaigns Work for Lead Generation?
- Should You Be Incorporating Value-Based Bidding?
