In PPC marketing, targeting your competitors and their audiences is a tradition that every marketer has done. Getting your ads in front of their audience can help build awareness of your own brand, ultimately generating leads and sales. Yes, Google and Bing allows us to run ads for the competition, but can you do the […]

These days, finding influencers to help you with your influencer campaigns isn’t a hard thing to do. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. These creators are paid to promote the products and services created by businesses and brands willing to work with them. But how do […]

What’s wrong with some misinformation once in a while? It didn’t do anything wrong. It didn’t hurt anybody, right? In this Moz video, Joy Hawkins discusses the topic of misinformation in the world of local SEO. Misinformation, when it comes to Google My Business, can really do a lot more harm than good. Follow real […]

Did you know that engagement rate is one of the most important metrics that you can measure when it coms to content performance? Engagement is used to define success and grow audience engagement, and can result in interactions, such as sharing, liking, or account tagging. Engagement rate can help you discern which posts are performing […]

Have you gotten a few months into working with a client, and discovered some things about them or their needs that you wish you had known at the beginning? Or have you started a job, and no matter how hard you try, you can’t seem to make any progress what so ever? If you run […]

It’s October, which means the holidays are all but upon us, which means it’s time you should begin decorating your online marketing with holiday email templates. Why should you bother sending holiday emails? According to Text Blaze, “Sending emails around holidays is a great strategy, as people might be more likely to spend money around these times. […]