Released in May of 2021, Google Ads Performance Max is a type of goal-based campaign type that allows performance advertisers to access their Google Ads inventory from one campaign. Performance Max works together with keyword-based Search campaigns, helping you find more converting customers. Google has really pushing Performance Max campaigns to advertisers by announcing three […]

Do you want to improve your PPC strategy with some great tools that’ll help you make your PPC ad campaigns even better than before? SEMrush is here to share 40 of their recommendations in the following infographic! Check out the infographic for more. Source – Social Media Today

Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type […]

Learning SEO is an important aspect of digital marketing. SEO is the process of affecting the visibility of a website or web page in a search engine\’s unpaid results. There are literally billions of websites out there, and using search engines are the best way to bring up the most relevant answer for a user. […]

When creating content, you want to make sure you’re doing it right. The content you create helps to communicate your message, educate your readers, and persuading them to purchase your products and services over your competition. By giving your followers high quality content, you can attract clients and create interest in your business. Knowing this, […]

Knowing how to direct SEO efforts toward B2B and B2C audiences is key for any business to stay on top of the SERPs online. In the following White Shark Media video, we will join their expert as they discuss SEO strategies for both B2B and B2C. Here are the things you will learn: Targeting high-intent keywords for […]