Learning SEO is an important aspect of digital marketing. SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results.
There are literally billions of websites out there, and using search engines are the best way to bring up the most relevant answer for a user. The better a search engine, like Google, Bing, or Yahoo, can sort and provide the best answer for what you’re looking for, the more likely a user will return to use the same search engine.
But if you have tried marketing online with little luck because of a lack of SEO knowledge, it’s better that you take time and learn as much as you can.
Start a new SEO learning journey — and stay on track — with these A+ tips from our head of content, Jo Cameron.