Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to […]

While some parts of the country are starting to rebound from COVID, others are still lagging behind. This has caused some HVAC business owners to reevaluate their marketing strategies to generate more leads. Bringing your business online is one way to boost leads, but simply having a website is not enough. You need to ensure […]

Many marketing metrics are indicators of success, including conversion rates and visits. But, Cost Per Acquisition (CPA) is a financial metric that is used to directly measure the revenue impact of marketing campaigns. According to Big Commerce, Cost Per Acquisition “measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is […]

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions […]

In this Search Engine Journal video, Amanda Zantal-Wiener, SEJ’s new Editor-In-Chief, talks with Loren Baker to discuss a number of things, including her role, content strategy and leadership. They also discus how a solid content strategy coupled with a strong editorial team can truly empower and inspire your team.

Modern technology has advanced far enough for a number of improvements to happen in the HVAC world. One of the biggest and popular advancements the increase in automation systems for both building and home systems, including the ones that involve heating and air systems. We\’ve realized a long time ago with anything in life is […]