When Google Analytics 4 (GA4) came out, it seems that there was (and still is) negativity around it. It looked vastly different from Universal Analytics (UA), it missed a lot of features from UA, and was generally considered confusing overall. But despite these negative feelings, there can be some good benefits to it, including: Improved […]

Are you utilizing any social listening tools to monitor your social media efforts? If not, then you might as well be running blind. It’s important to be able to see where your brand stands at any given time, on any given social media. By using social listening you can track sentiment in real-time, so you […]

As other forms of digital marketing continue changing and evolving, there is a question that keeps coming up – is email marketing still important? The short answer is, yes, yes it is! Having a strong email marketing strategy will help you reach out and connect with your target audience in a personalized way. This will […]

Thanks to the pandemic’s effect on businesses, we are seeing a lot of lockdowns, as well as other restrictions being placed on them. This means that selling products and services are being made even more difficult than things were before the pandemic even started. Seeing how we are in this for the long haul, we […]

No matter if you\’re a B2B or B2C, or if you\’re running a business in a brick and mortar store or fully online, ecommerce is an important aspect. More and more people are growing accustomed to making purchases online, and people expect great service from those online stores, no matter if you\’re selling to customers […]

Having enough content with your social media followers can be tough, especially since it is difficult to continuously come up with fresh and valuable content. The problem we often face is if you fail to differentiate yourself from the crowd, you might end up losing the interest of your audience. One of the confusing, but […]