No matter if you’re a B2B or B2C, or if you’re running a business in a brick and mortar store or fully online, ecommerce is an important aspect. More and more people are growing accustomed to making purchases online, and people expect great service from those online stores, no matter if you’re selling to customers or other businesses.
Simply creating a website isn’t enough to fix marketing problems. You need to make sure you keep the conversation alive with your audience. This means constantly working on your site and keeping it fresh.
This White Shark Media video will show you everything you need to know about optimizing your ecommerce site and what you should avoid.