The economy has really been going crazy lately, due to politics, wars, and pandemics. With gas prices raising, inflation going through the roof, as well as other misfortunes, we as individuals and businesses are all feeling the pressure of the changing times. What can we do to adjust and adapt? We may not be able […]

Recently, Local U conducted a virtual conference where marketers from all around came around to talk about a variety of topics, such as local marketing, SEO forecasting, how to handle fake reviews, and more. Local U brings together some of the top marketers in local search, and is owned by Joy Hawkins. She speaks not […]

In the coming months, things will change for doing ads on Google. On June 30, Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. Advertisers won’t be able to add or edit extended text ads (ETAs) after June 30. Any existing ETAs that remain in an advertiser’s Google Ads account […]

Your business logo is a pretty important aspect of your business, which is pretty obvious to a lot of people. A logo needs to grab your attention and make a strong first impression, and is ultimately the foundation of your brand identity. If you want help creating a good logo design for your business, LYFE […]

Many years, when it came to pay a person or business for something, paper money, cards and checks where the only real options we had. But now that we have smartphones, we have been seeing an explosion of apps that allow us to pay others virtually, rather with physical tinder. As we are seeing these […]

Sales can play an important part in building up loyalty and trust between both your HVAC business and you customers. With trust, loyalty is the main reason why customers would choose to recommend your company to somebody else, or why they’d write a good review of the products and services you provide. In this video, […]