Why These 3 Strategies Are Critical to Paid Media in 2022

In this video, Ignite Visibility CEO John Lincoln discusses the three critical market trends that are prevalent in 2022.

The video will show you what they are, how they could potentially affect your business, and how you can stay on top of your paid media efforts.

These are three strategies that are critical to paid media:

  1. Measurement – advertisers need to understand the relative value delivered by your marketing channels.
  2. Automation – as more paid media becomes automated, you must understand what automation is being recommended, and analyze whether the automation will benefit your business goals
  3. Display and Video – marketers will use top-to-bottom, full-funnel, multi-channel creative mapping through video and display

Scott Davenport

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