Is your website not doing as good as it used to? Has your conversion rate seen better days? Has it been a while since you first created your website?
It seems that just like with a lot of things that remain static and unchanging, change is good. You need more than a solid marketing plan and some technical knowhow. Something as as simple as your website could use a bit of a change of look and style. Specifically, you want to make sure you update your website regularly, and make sure your focus is on the interests of your clients and customers.
If you don’t keep your site updated on a regular basis, say every one or two years, you will begin finding that things not working out as well as you remember. Conversions begin slowing down, and no matter what you do, things just won’t pick up.
This looks like a job for a digital marketing agency.