What You Need To Know About Google Analytics 4

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Google Analytics 4 is a new version of Google Analytics that has different reports than what you’re using to seeing in Universal Analytics properties. An advantage of GA4 is that it can be used for a website, an app, or both a website and app together.

Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis, and insights. It doesn’t require User-ID reporting view.

In a Search Engine Land post, article author Ken Williams shares the main difference between GA 4 and the previous version of Google Analytics that everybody is familiar with. He highlights the key features that you need to be aware of if you’re a digital marketer or simply doing marketing for your business.

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Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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