A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering information from people, such as email addresses, and other types of contact details. These freebies could include trial subscriptions, samples, white papers, e-newsletters, and free consultations.
When you are looking for lead magnet ideas, it’s easy to find ones that don’t work very well, or don’t stick, which won’t help you build that email list that you need to create a list of potential customers and clients in the future.
In this video, Wes McDowell discusses specific lead magnets that just doesn’t work and how he’d fix them.
