For those who might not know, a lead magnet “a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads,” according to Investopedia.
As an example, there might be a client who would want to sign up for a trial of your business’ services, or exchange details for something that your company provides. But make sure you’re careful with how you use lead magnets because there are instances where it’s looked down on as deceptive because some companies don’t explain what they’re doing.
This doesn’t mean you can’t or shouldn’t use lead magnets, just be sure that when you use lead magnets, you’re clear and open with clients or potential clients.
In a guide, created by Andy Betts, and written for Search Engine Journal, he shows us what makes a good lead magnet, and how to design your own lead magnet.