If you’re creating content for your HVAC website, you have to remember that it’s not just for fun. it’s all business. You need to be sure that you are writing not just to inform your visitors, but you want to write for the search engines too.
The focus is to create content that will go up in rankings in the search results. You want people to see what you worked so hard to created so that you can get their business.
In this situation, you should do all the right things that will help you see the best results from that new content.
There is an article written by Ashley Segura (Ward) for Search Engine Journal that explains how you can create content that checks off all the necessary boxes for SEO compliance, the user experience and over all content quality.