Avoiding disaster when you are considering redesigning, relaunching or migrating your website is something you will want to do not just for an HVAC website, but any website, regardless of the industry. It might be considered “easy” but some, especially if you haven’t done something like this in a number years and you’ve forgotten, or you didn’t think about the SEO aspect of the entire process.
If you want to avoid potential disaster when you’re doing a redesign of your website, there are things you’ll want to do, and things you don’t want to.
First of all, when you are considering doin any of these things, you’ll want to make sure you have a good reason, as well as expectations for improvements.
In a post found on Search Engine Journal, and written by Corey Morris, he’ll take us through some important pre-launch and post-launch steps that SEO is prioritized in your redesign, relaunch or migration, so that you can hopefully not have to face a disaster when you finally flip that switch.