People make mistakes. After all, they’re human, right? Who else are also human? Marketers. Just like everyone else, they make mistakes as well when doing reporting data analysis. Even the most experienced digital marketer will mess up here and there.
The only downside is that if a digital marketer makes a mistake, it will lead them to making the wrong decision when they are finished with the analysis and they make deliver their report to the clients.
In this case, that faulty report would be interpreted wrong by that client or boss and any number of problems could arise.
In an Search Engine Journal article, you’ll learn about 10 common mistakes digital marketers make when analyzing data.