Why is link building an important aspect of digital marketing? Simply put, links are one of the major ranking factors for search engines, since they look at the quantity of high quality inbound links to a webpage when they crawl. The higher the quality links a webpage has, the better it’ll rank.
Link building is the practice of getting other sites to hyperlink to your website. A link is a way for users to navigate between pages on websites. Link building is an important tactic used in SEO because they’re a signal to Google that your site is a quality resource worthy of citation. In turn, a website that has more backlinks tend to earn higher search rankings.
But what are the most effective strategies for effective link building?
SEMrush has created the following chart to show what arre some of the most effective link builing strategies that you should focus on.
These strategies includes:
- Guest posting
- Replicating competitor’s backlinks
- Resources and link list pages
- Buisness directoies and local citations
- Broken backlinks
- Adding URL to a post
- Social media
- Unlinked mentions
- Public release and content submission
- Interviews/product reviews/testimonials
- Forum and blog comments
- Mentions or reviews by opinion leaders/bloggers
- Skyscraper technique
- Reciprocal links