Twitter Rolls Out A New Video Marketing Education Course

Have you thought about releasing new videos on Twitter that really stand out? Twitter recently came out a new, eight-part educational series on video marketing that does that.

This new series is called ‘Unskippable’, and provides a practical overview of key elements of creating video clips that make users want to stop and watch them.

Each video is short and consumable at 2 minutes in length, so you won’t have to worry about investing a lot of time into watching them. These videos will help up your Twitter video game, so you will want to take the time to check them out.

Twitter explains:

“Receiving a list of best practices is always helpful, but it can be tough to translate a list of do’s and don’ts into a high-performing video. Content can become watered down when every tip on the list is implemented in a single advertisement without proper care – losing its entertainment value and creative spark. That’s why this course was created for creatives, by creatives, and doesn’t just teach you what the best practices are, but how to use them to think about and approach your next piece of content.”

Series topics include:

  1. Creating Attention
  2. The Right Video Size
  3. The Right Video Length
  4. The Right Video Layout
  5. Creating Engagement
  6. Providing Utility & Clarity
  7. Pairing Copy & Captions
  8. Breaking the 4th Wall

Source – Social Media Today

Scott Davenport

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