As more businesses are shifting to a heavier online presence due to COVID, more brands are realizing how important it is to begin using social media to get their promotions, posts, and brand messages across to their audiences.
Creating a social media presence isn’t something that’s exactly easy to do. You can create the account profile, you can post things, and even try engaging with some folks online, but it’s easier than it sounds. There is a lot of competition in the HVAC industry, as well as every other industry out there these days. It’s a battle to get people to see you.
So what should you do to get started? What are the key factors that you need to succeed in your social media marketing strategy?
Andrew Hutchinson has a quick overview of three really important points that you’ll need to cover so you will have the best luck possible working towards your goal!