Content optimization is an important task for SEOs because without it, it’s unlikely that your content will be found by your audience. If you optimize your website’s content for search engines, people and potential customers, then they will naturally begin finding it on their own.
So we know it’s a good idea to do SEO optimization for your site content, but it’s not always as easy as it seems, especially as brand blog or publication gets older. Sure, you can use keyword tools to help find out what sort of content your audience is looking for, you will want to consider taking it a step further to analyze what users are asking for, as well as what your competitors’ content. These extra steps will help you gain more ideas for content to add to your own website.
Co-founder of TopHatContent, Ashley Segura shares how she utilizes data analysis to create content topics, as well as uncover ways you can improve the content you already have, and more!
Source – Search Engine Land