SEO practices are a vital component for getting found in search, as well as driving traffic to web pages.
But, there are old SEO practices that you should avoid, as they may have been useful years ago, but now, they have outlived their usefulness, possibly due to guidelines changing. With where we are right now with the internet and technology, we are able to run businesses completely online. Because of this, it’s important to find out what SEO practices work, and which ones don’t. If you are using SEO practices that are out of date, you could be running the risk of losing potential customers or clients.
If you aren’t updating your tactics as frequently as search engines update their quality guidelines, you’ll find that your website will begin falling behind your competition in regards to ranking.
In a Search Engine Journal post written by Sam Hollingsworth, he will talk about the outdated SEO marketing tactics you will want to avoid using. If you are using any of them, you will want to remove them from your marketing strategy as soon as possible.
