Two years into the pandemic, and we are still seeing shifts in how businesses market products and services. Pandemic or not, market trends will continue to come and go, and because of that, marketers and advertisers will always need to keep up on them so we can get new ideas of how to deal with our marketing campaigns.
These days, we’re seeing more brands embracing sustainability and authenticity, and if you create campaigns for your business that don’t live up to that will, your clients will totally see through it, seeing you more as a joke. You’ll never hear the end of it on social media.
So how do you find inspiration for your advertising campaigns? Shelley Walsh will show us how ten of the top advertising campaigns over the last year and what makes them effective.