If you’ve been paying attention to SEO news over the last year or so, you’ll know that third-party cookies will be going away.
Third-party cookies were used to help brands deliver appropriate ads to their targeted audiences, but they are already seeing a drop in usefulness. Both Mozilla Firefox and Apple Safari have already done away with them, and Chrome will be getting rid of them in 2023.
Because of that, advertisers, marketers and publishers will need to come up with some new strategies on how they connect with the right people.
Even though third-party cookie won’t around anymore doesn’t mean that deep-data connection to your audience is gone. Rather than worrying about the disappearance of these cookies, you can take advantage of first-party data instead, which lets you pinpoint and own your audience’s preferences. They will give you access to a better user experience, as well as higher chance of obtaining the clients you need for your business.
Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author, joined Loren Baker on the SEJ Show to give you proven steps to gather first-party cookies.