When you’re looking through your website stats through Google Analytics, one of the things you’ll want to keep an eye on is the bounce rate, since it measure the percentage of people who go to your site, then leave after viewing just one page. If a page has a high bounce rate, that can be pretty alarming, especially if you expected more people to click around your website before deciding if they want to give you their business.
Being able to diagnose high bounce rates in order to figure out what kind of improvements you should be making can actually improve user engagement, as well as your site rankings.
We do need to keep in mind that a high bounce rate doesn’t automatically mean there is an underlying issue with your site or a web page, but it’s something you should not only be aware of, as well as figuring out if there is a legitimate issue or not.
Natalie Hoben wrote a Search Engine Journal column where she shows us 20 ways we can turn high bounce rates into opportunities to improve your bounce rate, and increase site performance.