When you want to advertise on Facebook, you would use Facebook Ads to get the word out about your HVAC brand and what your goal with those ads. Facebook ads can help boost traffic to your site, better content marketing results, and access to one of the biggest online audiences in the world.
In a static world where nothing changes, everything would be great. You could do everything you need to do without updating your strategies, and keeping up with an always evolving marketing world. But just like with many other social media platforms, Facebook is always in a state of flux and change. This make marketing more difficult.
But despite these constant changes, there are some Facebook features that might not as prevalent as some of the bigger ones, but they can really help you out and make a world of difference for any of your compaigns.
Search Engine Journal has a post that discusses 12 different tools and features that can really help raise your campaign to the next level.