Writing content for your HVAC business isn’t always going to be easy, no matter if it’s for a cornerstone page, a blog post, or anything you’re putting on your website. It can take some effort to get something written that is useful to your readers and clients.
Depending on how good your content is, you might see a boost in traffic and audience retention and even possibly even more client conversions, or you might see traffic and retention drop. With a drop in retention rate, you’ll see an increase in bounce rate.
If you’re experiencing this, then you might need to consider changing up your content writing strategy.
In the following video, Neil Patel tells us about seven essential content writing skills you need in order to draw in the audience you want to attract.