As an advertising method that has stood the test of time, slogans and jingles offer many advantages to marketers willing to take the plunge. As a simple, classic method of advertising, jingles associate your brand with a source of information, providing a memorable way for your customers to learn more about what you have to offer.
By writing something simple and catchy, it will help strike more of a chord with the customer than just the brand name alone. A great slogan and jingle gives your customers, clients and website visitors a commitment, as well as tells them what your brand stands up for.
Since they are used to stick in the mind of your audience, you might end up catching yourself thinking of the tune, which will in turn, help you recall the brand a lot easier.
Sam Hollingsworth has an article on Search Engine Journal that shows us 11 different examples of the most popular slogans and jingles in advertising. He teaches us the copywriting tricks that help make compelling.
